TGI Fridays

An iconic brand synonymous with quality, fun and flair.

TGI Fridays offers authentic American food, an innovative cocktail list and a high level of personal service.

Established as TGI Fridays in 1965 in the US, and inspired by the Barnum & Bailey Circus, founder Alan Stillman was determined to put on the ‘greatest show on earth’, and the red & white striped phenomenon was born… famous for its cocktails, legendary atmosphere and charismatic bartenders.

In 2020, Hostmore refreshed TGI Fridays’ customer offering around three core pillars:

Quality: Improved quality with new menus and improved dish execution, industry-leading customer service driving consumer retention and a plan for live entertainment
Relevance: Food and drink relevant to customers in today’s market, with better menu specification, sustainable sourcing of ingredients and improved nutritional value
Simplicity: Simplified menu, streamlined restaurant operating processes and business solutions platforms delivering efficiencies and real focus on the customer

A new ‘Famous at Fridays’ offer trialled successfully from July 2020 at 13 restaurants around the UK, with new and improved menus, ‘classic’ cocktails, updated interiors and a simplified service plan all resonating positively with consumers.

Hostmore has also implemented its ‘4D Strategy’ to re-energise the TGI Fridays offering and customer relationships through new initiatives so customers can experience the TGI Fridays brand across a number of channels:

Dine In: American themed, drinks-led restaurants with dedicated cocktail bars, providing a fun and quality experience in a casual dining environment
Delivery: Prepared food and drinks delivered by TGI Fridays or through third party aggregators
Digital: TGI Fridays getting fit for the future. High quality ‘to home’ comfort offering for pre-packaged food and drinks
Drive-In: Longer-term opportunity to develop drive-thru sites and curbside delivery

Underpinned by Development: opportunities for the platform to expand.

TGI Fridays has a diversified and balanced estate portfolio of 86 sites across the UK with further sites in development.

History

1965: The first TGI Fridays opens on the corner where 63rd Street meets 1st Avenue in New York
1986: The first TGI Fridays in the UK opens in Birmingham
1987: Debuts in London with the site in Covent Garden
1993: Reaches 12 sites in the UK
2004: Grows to 41 sites
2007: Carlson Restaurants Worldwide and ABN AMRO Capital acquire TGI Fridays UK
2014: Electra Private Equity Plc invests in TGI Fridays, and reaches 66 sites across the UK
2021: TGI Fridays celebrates its 35th anniversary in the UK
2021: TGI Fridays opens in Lincoln in May
2022: In February, TGI Fridays open its first 'Fridays And Go' takeaway restaurant in Dundee
2022: TGI Fridays opens Chelmsford restaurant in May, Barnsley restaurant in November and Durham restaurant in December.

Visit our website: TGI Fridays

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