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Our Strategy

Our strategy is centred on building an integrated multi-brand platform that is scalable for future growth.

Hostmore provides a platform for the development of hospitality brands.

Our strategic focus is on optimising our brands, aligning those brands with evolving consumer demands and delivering personalised customer engagement – all backed up by a redesigned digital platform.

Implementing a refreshed brand strategy to create an integrated, omni-channel offering and improve relevance to customers bringing back ‘That Fridays Feeling’: TGI Fridays has been re-energised to meet contemporary expectations, with a new strategy implemented to refresh TGI Fridays’ brand identity and customer offering, based on consumer insights. TGI Fridays is shaping a new future with increased relevance to customers and food and drink offerings that are attractive for key demographics. 

Read more about TGI Fridays here.

63rd+1st, our fashionable cocktail-led bars and restaurants brand: Hostmore launched its second brand, 63rd+1st, in May 2021. The brand has been developed to cater for the growing consumer demand for all-day venues and members’ club and boutique hotel style environment where customers can work, rest and socialise.

Read more about 63rd+1st here.

Developing improved sustainable and responsible practices, aligned with our values and contemporary market expectations

Hostmore is committed to becoming a leader in sourcing responsibly to enable sustainable supply chain and procurement management. We are always seeking to find new ways to ensure our business and our brands have a positive impact on our people, communities and environment.


Read more about our approach here.


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Investing in our digital strategy to improve data-driven customer engagement and operational efficiency

Hostmore aims to deliver personalised customer engagement and a total experience strategy across different brands on the platform through digital leadership. Hostmore has significantly invested in its digital transformation, focusing on an integrated, multi-channel communication approach and high-quality data capture and utilisation for improved personalised engagement. Hostmore has also implemented a fully integrated cloud-based IT infrastructure, to streamline employee management and productivity.  


Building our growth portfolio


As customers increasingly look for the next-generation innovative experience, Hostmore’s appetite for innovation and creative solutions is enabling the business to explore new market opportunities.

A whole world of more.

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