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Our Strategy

Our strategy is centred on building an integrated multi-brand platform that is scalable for future growth.

Hostmore provides a platform for the development of hospitality brands.

Our strategic focus is on optimising our brands, aligning those brands with evolving consumer demands and delivering personalised customer engagement – all backed up by a redesigned digital platform.

Implementing a refreshed brand strategy to create an integrated, omni-channel offering and improve relevance to customers bringing back ‘That Fridays Feeling’: TGI Fridays has been re-energised to meet contemporary expectations, with a new strategy implemented to refresh TGI Fridays’ brand identity and customer offering, based on consumer insights. TGI Fridays is shaping a new future with increased relevance to customers and food and drink offerings that are attractive for key demographics. 

Read more about TGI Fridays here.

Developing improved sustainable and responsible practices, aligned with our values and contemporary market expectations

Hostmore is committed to becoming a leader in sourcing responsibly to enable sustainable supply chain and procurement management. We are always seeking to find new ways to ensure our business and our brands have a positive impact on our people, communities and environment.


Read more about our approach here.


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Investing in our digital strategy to improve data-driven customer engagement and operational efficiency

Hostmore aims to deliver personalised customer engagement and a total experience strategy across different brands on the platform through digital leadership. Hostmore has significantly invested in its digital transformation, focusing on an integrated, multi-channel communication approach and high-quality data capture and utilisation for improved personalised engagement. Hostmore has also implemented a fully integrated cloud-based IT infrastructure, to streamline employee management and productivity.  


Building our growth portfolio


As customers increasingly look for the next-generation innovative experience, Hostmore’s appetite for innovation and creative solutions is enabling the business to explore new market opportunities.

A whole world of more.

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