Fridays

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An iconic brand synonymous with quality, fun and flair.

Fridays offers authentic American food, an innovative cocktail list and a high level of personal service.

Established as TGI Fridays in 1965 in the US, and inspired by the Barnum & Bailey Circus, founder Alan Stillman was determined to put on the ‘greatest show on earth’, and the red & white striped phenomenon was born… famous for its cocktails, legendary atmosphere and charismatic bartenders.

The rebranded Fridays has built on this heritage, re-energising its voice to widen its appeal and bring it to today’s market – bringing back ‘That Fridays Feeling’ to existing, new and former audiences.

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In 2020, Hostmore refreshed Fridays’ customer offering around three core pillars:

  • Quality: Improved quality with new menus and improved dish execution, industry-leading customer service driving consumer retention and a plan for live entertainment

  • Relevance: Food and drink relevant to customers in today’s market, with better menu specification, sustainable sourcing of ingredients and improved nutritional value

  • Simplification: Simplified menu, streamlined restaurant operating processes and business solutions platforms delivering efficiencies and real focus on the customer

A new ‘Famous at Fridays’ offer trialled successfully from July 2020 at 13 restaurants around the UK, with new and improved menus, ‘classic’ cocktails, updated interiors and a simplified service plan all resonating positively with consumers.

Hostmore has also implemented its ‘4D Strategy’ to re-energise the Fridays offering and customer relationships through new initiatives so customers can experience the Fridays brand across a number of channels:

  • Dine In: American themed, drinks-led restaurants with dedicated cocktail bars, providing a fun and quality experience in a casual dining environment

  • Delivery: Prepared food and drinks delivered by Fridays or through third party aggregators

  • Digital: Fridays getting fit for the future. High quality ‘to home’ comfort offering for pre-packaged food and drinks

  • Drive-In: Longer-term opportunity to develop drive-thru sites and curbside delivery

 

Underpinned by Development: opportunities for the platform to expand.

Fridays has a diversified and balanced estate portfolio of 86 sites across the UK with further sites in development.

Management Team

Learn more about our Fridays management team

History

  • 1965: The first Fridays opens on the corner where 63rd Street meets 1st Avenue in New York

  • 1986: The first Fridays in the UK opens in Birmingham

  • 1987: Debuts in London with the site in Covent Garden

  • 1993: Reaches 12 sites in the UK

  • 2004: Grows to 41 sites

  • 2007: Carlson Restaurants Worldwide and ABN AMRO Capital acquire TGI Fridays UK

  • 2014: Electra Private Equity Plc invests in Fridays, and reaches 66 sites across the UK

  • 2019: Robert B. Cook is appointed Chief Executive Officer and begins to build the new management team

  • 2020: Alan Clark joins the Group as Chief Finance Officer

  • 2021: Fridays celebrates its 35th anniversary in the UK

  • 2021: Fridays opens in Lincoln in May

  • 2022: In February, Fridays open its first 'Fridays And Go' takeaway restaurant in Dundee

  • 2022: Fridays open Chelmsford restaurant in May

Visit our website: Fridays

A whole world of more.

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