At a Glance

Summary

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• Hostmore plc is a new, growing hospitality group with current operations focused on American-themed casual dining brand, Fridays, & cocktail-led bar & restaurant brand, 63rd+1st

• Established in 2021 to provide a platform for the development of hospitality brands under the leadership of an experienced management team that has a track record of building businesses in the hospitality and leisure sectors

• Listed on the FTSE Main Market November 2021 after demerging from Electra Private Equity plc

• Identified and implemented new 4D strategy in 2019 to expand omni-channel offering, reinvigorate the group and provide customers with an improved Fridays’ experience

• Diversified & well-balanced estate portfolio of 89 sites around the UK, including 2022 launch of new Fridays And Go – the world’s first Fridays’ quick service restaurant

• Ability to pursue opportunistic acquisitions of disruptor/fledgling brands that are seeking investment capital

1. Dine in

2. Delivery

3. Digital to home

4. Drive to

Environmental, Social and Governance – Our Focus

Supply chain

• Developing and maintaining supply chains founded on sustainability and ethical business practices – with our brands becoming leaders in sourcing responsibly

Green initiatives

• Reducing energy consumption and emissions

Menu quality

• Improving menu quality, with better and more informed nutritional standards and objectives, and high-quality ingredient provenance

Roll-out/Expansion Strategy

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• Targeting c. 7 new sites/year

• 2022 pipeline

  • 3 Fridays

  • 1 Fridays and Go

  • 2 63rd+1st

• Acquisitions of disruptor/ fledgeling brands

Continuing Evolution

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• Further digitalisation (table-top order & pay, CRM)

• Enhancing menu quality (range, nutritionally)

• Improvement of Health & Safety practices

• Introduction of UK-wide drinks to home offer

• Upgrading outdoor spaces for alfresco dining

Reflected in consistent improvement
of guest satisfaction scores

Board

Robert B. Cook, CEO
Alan Clark, CFO
Neil Johnson, CHAIR
Gavin Manson, NED
David Lis, SID
Andrew Blurton, NED
Louise Stonier, NED
Jane Bednall, NED

LON: MORE